Patience is Crucial for Business

In any business, one of the most critical aspects is patience. You need patience to deal with customers, you need patience when dealing with employees or coworkers, and you need patience when things are in a slow period.

Sometimes customers can be trying, they’ve come across unusual problems that haven’t been found before, they don’t have the knowledge of how your products and services work, or any number of issues. But, it’s important to be polite and keep your cool, they don’t know as much about your business as you do and if you keep them happy, then they’ll be more likely to come back and purchase your products or services again.

On the other side of that, sometimes employees or coworkers may not know the procedures, or perhaps they’re having a rough day and having troubles with the system. You need to be patient with them, yelling at them isn’t going to do anything except make the both of you upset and is going to slow the process down. Sometimes people do need to be kicked into gear, but there’s no reason to be rude about doing so.

Finally, when things are slow for your business, you need to be patient. Don’t just sit around and wait for things to happen, though. If you’ve had a period of success, then you know that you’ll able to keep up with what your customers want, you’re just in the middle of a dry spell. Buckle down, do what work you can, advertise your services, and eventually, business will pick up again.

Patience is one of the most important things you need to keep in mind for a business, if you’re not patient with people and situations, you may just find yourself out of a job.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Find Everyone’s Place

In any business, there’s many, many jobs to be done and there’s quite a few workers to do those jobs.

However, not all jobs or workers are made the same, some jobs are suited for different people and people are suited for different jobs. It’s important to find everyone’s strengths and weaknesses and to find the jobs that they’re the best at.

A particular job may not fit a certain person perfectly, but sometimes you have to make do. Other times, people may not realize that they’re good at something until they’re asked to try it and they flourish. However, everybody knows their limits and trying to force them to do something they feel they’re terribly uncomfortable with and they’ve got other talents that you need is only going to end with upset employees doing a job not as well as they could.

You need to find a way to make everyone happy, happy workers work better, while unhappy ones don’t work at their best. But, at the same time, you need to make sure that everyone is doing a job that’s needed.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Consumer Reviews Can Make or Break a Product

One of the most accessible (and often permanent or long-lasting) forms of word of mouth marketing is consumer reviews. With the appearance of the Internet, it’s even easier to collect reviews that stand for as long as the website they’re on lasts.

Products that get good reviews look much better in the eyes of the consumer, there’s been multiple times where I’ve bypassed an object because of poor reviews and went in favor of an item that more people liked.

Reviews can be tricky, sometimes unscrupulous companies post their own glowing reviews under fake names. When they’re found out, the consumers are furious. Good reviews are important, but they’re not the only thing that matters. People won’t trust you if you constantly try to boost your own standings.

Product reviews can sometimes take on a life of their own. Sometimes on Amazon, people will give humorous reviews to products that may sound strange at first. Or, if an actor writes a book or launches a product, people will review it as characters related to their other works. The consumers have fun with these, they often give good reviews, and people find out about products they might have not, because of all of the buzz around the fun reviews.

Do you have a favorite review you’ve read? Or, do you have a product review of your own you’d like to share? Post them or links to them in the comments to share them with us and our readers.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Listening to Customer Concerns

Everyone wants to feel that their opinions or thoughts are valued. Sometimes their opinions may differ from what you think they could be or they’re completely incompatible with your plans.

Even if a customer’s wants and thoughts for the company are opposite of what you want, it’s best to listen to them anyway. Don’t just casually brush away their feelings, all this is going to do is alienate them and make them not feel valued at all.

You’ll be unlikely able to change things the way they want them to be altered, but, if you answer their concerns and explain why you’re doing something, that’ll make them feel like they’re being listened to, even if you can’t do what they request.

For example, a website recently removed some content that I enjoyed. I knew the company likely wouldn’t want to or be able to put it back, but I wrote a email inquiring about it, saying that it wouldn’t hurt to ask if they could help. In my letter, I mentioned one part that I was looking for. I expected a form letter back, a generic response, but, I got a small email back saying to check out something similar to what I was looking for, showing that they had read the email I had sent. Even through they couldn’t help, I felt a lot better at the fact that they had actually looked at my email and tried to find something to make me happy.

Customer service is key, however, you absolutely cannot please everyone. Everyone is far too different and has their own agendas, but you can do what you can to mitigate the fact that you can’t do exactly what they want you to do.

If you make the customers feel like their opinions count, they’ll be a lot more likely to stick with your company, rather than go to a competitor where they’ll feel like they’re important to the business.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Nashville Fall Events

Being located near Nashville, TN, Just One Vision often has workers or representatives that go to local events.

This fall, we had two people that volunteered at two different convention in Nashville. While they’re over for this year, they’re yearly events that’ll definitely be back next fall for you to enjoy.

First off, there was Akaicon (Facebook: Group | Page, Twitter). This year was it’s first year, and they did a fantastic job! The people really knew what they were doing and put on a great show for everybody. Akaicon is more geared towards anime, but they branched out into other things as well. Next year’s dates aren’t finalized, but they’re talking about it being around Fall Break. Keep an eye on their Facebook pages and Twitter for more information.

Secondly, there was GMX (Geek Media Expo) (Facebook, Twitter). This was their fifth year running the show, and much of the staff has experience with a long-running convention, so they’ve really gotten things down to a fine art. GMX focuses on media and pop culture in general spanning all generations, sci-fi, fantasy, books, comic books, video games, board games, and so much more! Nearly everything you can think of is present there, so there’s something for everyone. They’ll be running it again on October 24-26 2014, so there’s plenty of time to get ready for it.

Both of these conventions are great, and if you have a chance, you should check out one or both of them!

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Making Sure Everyone’s On the Same Page

Consistency is very, very important. However, not a lot of companies manage to achieve it. For one reason or another, their workers aren’t all on the same page. Sometimes they don’t know everything they’re supposed to, other times, maybe they just don’t care or they’re having a bad day. Whatever the reason is, often you can talk to one person and get one answer, then talk to another and get the completely opposite one.

Sometimes customers will throw out an odd request that hasn’t come up before and none of the workers know how to deal with it. If this happens, it might be best to make a minor note that this is a possibility and keep the right solution in mind, once it’s figured out. In some cases, it might not be worth it, a rare request that only that one person wants. But, if you remember that person’s preferences, they’ll never forget it.

It’s difficult to get everyone on the same page, there’s so many people that come and go with knowledge at all different levels. But, with certain topics, you can strive to make sure that everybody knows what they’re doing, or at least knows who to ask or where to look if they’re unsure.

It’s tricky and it’s never going to be perfect. But, it seems a shame that customers know that whatever answer they get can always vary, if they don’t like the one they got, they can just call back and get different people and keep asking until they get the answer they want.

Sometimes they answers that they’re given may be difficult for you to fulfill and if you can’t, then you’ve got an upset customer on your hands.

Customer service is key, you need to make sure it fits in the right lock.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Going Above and Beyond with Customer Service

Giving your customers the best service possible is a crucial element of business. Just One Vision knows the importance of this, that’s why we’re available 24 hours a day, 7 days a week.

Being always available for your customers isn’t the only way you can give them the best experience. Some companies make sure to give extra special attention to their customers. And, even sometimes, it’s just the employees who make the choices to go the extra mile to make sure that the customer has everything that they need or want.

People will always, always remember how they’re treated. Even if the rest of the circumstances happen to be less than pleasant, if they’ve given excellent customer service, everything else will eventually fade away.

There’s been several times where I’ve been given great customer service, where the company and the workers have done everything they could to make sure things went a little nicer for me. Sometimes they go out of their way to make things a little easier for me and my family, other times, if something unpleasant has happened, they do everything they can to try and make it right – even if it wasn’t their fault and nothing they could control.

I’ve forgotten the circumstances around some of these incidents, but I never forget how nice the people were to me and how they made me feel. This’ll make me all the more likely to go back or use their services and products again the next time.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Following the Leader

Everyone wants to be a leader, the leader is innovative and is able to get their products out with little-to-no competition, leaving the rest of the companies to try and catch up.

It’s not bad to follow the leader, as long as you don’t blatantly rip off of their ideas. A copycat is obvious, but, if you put your own spin on things, it could end up with you eventually becoming a leader, if you continue to grow and push your ideas.

Following is necessary sometimes, especially if other companies are implementing similar services, while you stubbornly cling to the past.

Don’t just do the bare minimum, customers will spot that you’re just trying to play along and they won’t care too much for that tactic.

One example that comes to mind is the Disney Rewards Credit Card. There are several other credit card companies out there with far better rewards, the incentive Disney gives you for using their card is paltry compared to most other reward cards.

As such, people may have a Disney credit card, but they don’t use it often. They use the credit cards that give them the most bang for their buck and gather plenty of rewards, instead of using the card that doesn’t offer them much at all.

Be a follower sometimes, but put some effort into retaining your customers. Don’t just throw a few bones their way to try and reward them, instead, offer them a steak dinner. They’ll like that a lot better.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Quality vs. Quantity

Quality and quantity are two words every business should be familiar with. One indicates how good your products are and the other is how many there are.

In most cases, you’ll want quality products over many products. Sometimes if you’ve got too many products, quality goes down. However, you don’t want too few products, in order to make sure you’ve got enough to sell to the people.

Quantity is sometimes considered a bad thing, but it many cases, it’s quite useful to have many things. Sometimes you need a boost, other times you just simply need lots of something.

That being said, never, ever abandon quality. While quantity gets your products out there to more people, in the end, only the well-made ones will last. More than once has a company launched a huge product line to immediate success, but then they never get another huge hit again. In some cases, it’s just the market, but in others, perhaps their products simply weren’t up to standard.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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Don’t Weird Out Your Consumers

Every business wants to catch the eye of their consumers, that’s the whole point of commercials.

However, some companies make strange commercials that make their customers feel uncomfortable or they just don’t make any sense.

Burger King used to be the ruler of creepy commercials, but they’ve cleaned up their act now that they’ve overthrown their old King mascot.

Their King mascot wasn’t the only misstep that they made, their commercials featured other things more prominently than the actual food itself, and as such, muddled their message and made people generally weirded out by their advertising.

This is no longer the case, as they’ve learned from their experiences. Their ads focus on the food, which is, and will always be King. They’re much more clear now and show off their products and deals, letting customers know exactly what they should be buying.

Your ads should showcase what you’re trying to sell, putting something else in the spotlight can be a troublesome mistake. However, it’s not a mistake that’s completely unable to be fixed, there’s nothing wrong with trying out new things, but if they don’t work, you need to be able to switch gears quickly.

Sarah
Social Media Director, Just One Vision

Just One Vision Phone Numbers1-800-515-0550 | 561-601-0049 | 615-590-7882

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