One of the most accessible (and often permanent or long-lasting) forms of word of mouth marketing is consumer reviews. With the appearance of the Internet, it’s even easier to collect reviews that stand for as long as the website they’re on lasts.
Products that get good reviews look much better in the eyes of the consumer, there’s been multiple times where I’ve bypassed an object because of poor reviews and went in favor of an item that more people liked.
Reviews can be tricky, sometimes unscrupulous companies post their own glowing reviews under fake names. When they’re found out, the consumers are furious. Good reviews are important, but they’re not the only thing that matters. People won’t trust you if you constantly try to boost your own standings.
Product reviews can sometimes take on a life of their own. Sometimes on Amazon, people will give humorous reviews to products that may sound strange at first. Or, if an actor writes a book or launches a product, people will review it as characters related to their other works. The consumers have fun with these, they often give good reviews, and people find out about products they might have not, because of all of the buzz around the fun reviews.
Do you have a favorite review you’ve read? Or, do you have a product review of your own you’d like to share? Post them or links to them in the comments to share them with us and our readers.
Social Media Director, Just One Vision