Getting your message out to your customers is important. If it’s clear, then they’ll understand what you’re selling. If it’s muddy or strange, then they might just be baffled enough to completely ignore you.
Some companies are great at sending their message out, they let you know exactly what they’re selling and why you should buy it. Others have bizarre commercials where you’re not even entirely sure what they’re trying to tell you. Some companies may fall into both categories, dancing the line and trying new things. This is a good strategy for figuring out where they’re going, but, it doesn’t provide a cohesive ad experience for the customers.
There’s a few companies that you can recognize their style of ads immediately. They have a routine that they go through or a certain way of filming that lets you know that it’s their commercial, not anybody else’s.
Target is one of those. Target often has strange ads that are all over the place, sometimes there’s lots of products presented in a colorful way. They focus on showmanship, they’re pretty ads, but at the same time, they don’t make a lot of sense. But, at the same time, you can often spot a Target ad a mile away. You don’t know what they’re doing, just that they’re doing it.
Target’s odd ads don’t affect the way I think about them. I like going to Target, but when the ads come on, sometimes I shake my head and go, “Oh, Target.” They’ve stuck in my mind, even if they’ve gone about it in an unusual way. Which, it may work for them.
Find out what works for you. Find out what the best way is to get your message out there and what kind of customers will respond to it and if they’re your target demographic.
After all, they’re the ones buying and if your ad sticks in their minds long after the fact, then they may just go to you, instead of one of your competitors.
Social Media Director, Just One Vision
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